The NSW Government is launching a Digital Skills Accelerator for Tourism program to help Manly tourism businesses transform their online marketing.


Destination NSW has partnered with digital consultancy Tourism Tribe to offer the free program to accommodation providers, tour companies and visitor attractions.


James Griffin MP Member for Manly said the Digital Skills Accelerator for Tourism program would provide customised digital health checks to ensure businesses optimise their websites, improve their online listings and grow their Facebook and Instagram channels.


“This program ensures business operators have the social media know-how to stand out in a crowded digital marketplace and learn a new skill at the same time,” Mr Griffin said.

“This is about supporting our local business owners and workers to develop the skills they need to be successful and to help grow the visitor economy.”

Minister for Enterprise, Investment and Trade and Tourism and Sport Stuart Ayres said digital innovation is crucial to success in the contemporary tourism landscape.

“The Digital Skills Accelerator for Tourism program is part of the NSW First Program, delivered by Destination NSW to assist businesses across the state to develop, promote and sell great visitor experiences,” Mr Ayres said.

“Helping businesses in the visitor economy to improve their digital competency is a key pillar of the NSW Government’s Visitor Economy Strategy 2030, which aims to make NSW the premier visitor economy of the Asia Pacific.”

The Digital Skills Accelerator for Tourism program will be open to 150 tourism businesses in NSW. The program complements NSW First Program content, which includes ‘how to’ guides, resources and on-demand webinars for tourism businesses.

To review eligibility criteria and apply, visit:

Learn more about Destination NSW’s NSW First Program here: